One of the things retailers love most about Faire is their ability to find unique products that help their store stand out. And when they find those perfect-fit products from brands, meaningful business relationships spark that can be lucrative for both buyer and seller over many, many years.

These long-term relationships are the currency of the most successful brands on Faire, so, we’ve introduced a new exclusivity program that brands and retailers can opt in to. Exclusivity is a way for customers to get exclusive access to an entire product catalog in their area, giving them the ability to offer unique assortments that don’t feel generic or commoditized. In return, they’ll make an upfront commitment to meeting a given brand’s required annual spend, giving you a predictable revenue stream and more loyal and long-term customers.

“Having unique products is the best way to encourage customers to shop with us and make our shop a destination. We try not to buy lines that are easy to find, and if the brand doesn’t offer exclusivity in our neighborhood, most of the time we will pass on them.”

LUCCA great finds, US retailer

Exclusivity can drive growth—and long-term relationships—for brands

Exclusivity can motivate retailers to spend more and incentivize new retailers to order from your brand. In fact, 27% of agreements in the program beta were from retailers who had never ordered from the brand before. 

The program also gives brands a powerful opportunity to build customer loyalty over the long term, which pays additional benefits: not only giving brands predictable, steady sales from their best customers, but also giving them the confidence that their brand is being showcased and presented to the customer in a thoughtful, considered way.

“We sell stronger on our exclusive brands because we can say we’re the only outlet for it in this area. It gives our store a bit of prestige.”

Howela Clothing, UK retailer

How the program works

Set your required annual spend. To offer exclusivity, brands will first set a required annual spend. Retailers will commit to spending this amount over 12 months to get exclusivity on a full brand catalog in their exclusivity area. Brands can update their required annual spend, or opt out of exclusivity at any time. 

What retailers have to say about exclusivity

We’ve been talking to participating retailers about their thoughts on the program. For many, they see exclusivity as a way to not only ensure their assortments can stand out from others in the area, but also to help protect and nurture the relationships they have with brands that fit their shop’s unique character and identity. The results of our recent February 2024 retailer survey showed that retailers are: 

• Interested in exclusivity. 85% of top retailers report having had an exclusive relationship with a brand in the past year
• Spending more. 48% of top retailers are spending more with their exclusive brand(s) 
• Ordering more frequently. 56% of top retailers are ordering more frequently 
• Repeatedly opting in. 75% of top retailers sought other exclusivity opportunities after having exclusivity with at least one brand

“Exclusivity is crucial for our business in a small market as it fosters a sense of uniqueness and value among our customers. We create a distinct identity that sets us apart from competitors by offering exclusive products. This enhances customer loyalty and provides a compelling reason for new customers to choose our brand.”

Jones & Co., US retailer