Introducing Promoted Listings, Faire’s First Wholesale Advertising Tool for Brands

Today, with the help of thousands of independent brands, Faire launched Promoted Listings, the first wholesale advertising tool designed for brands on Faire. This new tool will help brands reach even more retailers, grow their business, and accelerate sales like never before. 

The launch of Promoted Listings provides brand new advertising capabilities for the Faire platform including:

• Boosted visibility: Promoted Listings uses AI and automatic targeting to effectively promote brands to high-intent retailers.
• Accessible design:  It’s incredibly easy to use. Brands don’t need any previous advertising experience to use Promoted Listings. 
• Performance data: Brands have access to ongoing data to help them understand their ad performance and measure the return on their investment.

Promoted Listings is unlike any other wholesale advertising options that exist for brands today. Thanks to machine learning-powered automatic targeting, it’s easy to use, affordable, and effective. Brands who have been trying Promoted Listings as part of the beta have seen a 25% increase in new customers vs. what they acquired organically this year.

“We created Promoted Listings in close collaboration with our brands, based on years of insight from working with them to grow their businesses, ” said Ami Vora, Chief Product Officer of Faire. “With our first super-simple advertising product, we’re empowering brands to increase their sales opportunities and build long-lasting connections with retailers, right on Faire.”

Brands now have more opportunities to reach and connect with new retailers throughout the customer discovery journey, and retailers will find new, relevant brands that will be a great fit for their stores. With its user-friendly design and ability to facilitate valuable relationships, Promoted Listings is poised to transform how the independent retail community approaches advertising. 

“There’s nothing else out there like Faire’s Promoted Listings,” said co-founder of Cheese Brothers, Eric Ludy. “With our new ads our customer base keeps expanding into new types of stores from specialty grocers to gift shops to small cafés – and the best part is these customers keep coming back. Promoted Listings is far and above my easiest sell on investments because these customers are supremely valuable.” 

Brands can learn more about Promoted Listings and start advertising on Faire today here