The savviest brands know that having a robust product selection is key to driving orders and boosting sales, but navigating pages and pages of SKUs can be off-putting for retailers. Faire’s Collections tool was created to help brands curate and streamline their catalog into logical and inspirational groupings, making the purchasing experience simpler and more delightful for their customers.

The Collections tool offers more control in merchandising: helping brands design curated assortments around seasons, trends, bestsellers, and more. Collections can also help serve up more relevant products and inspire purchasing ideas for specific types of customers, enabling customers to tell and adapt their brand story for different retailers and drive demand across categories, product types, and customer interests.

What are Collections and how are brands using them?

Collections can be built around anything from new products or bestsellers to seasonally relevant products (summer, fall, etc.) to groups of products that are tailored for a specific audience (like moms or tweens). For inspiration, check out a few of our favorite examples: 

Colorado-based apparel brand Joyfolie guides retailers to purchase logical and inspirational product groupings like their “How We Style It” series, which helps pull together cohesive looks and complementary accessories.

New Collections tool features

The new features we’ve added to Collections can help brands better merchandise their shop, which helps retailers navigate their line—making them more likely to place an order before getting overwhelmed or fatigued. These easy-to-navigate groupings create a great first impression with new retailers and can serve as a powerful marketing tool for a shop—brands that build Collections drive up to 4x more sales than those that don’t.

Our latest updates include:

• A cleaner and more intuitive user experience, including the ability to “select all” options within a product or SKU
• The ability to upload video to a collection to bring products to life
• Marketing tools to promote a collection to customers, including time-saving email templates
• The ability to add preorder products to collections